Vanguard Economics provides primary market research services to businesses in East Africa. In a region where data is scarce, it is essential that businesses have access to accurate and timely information on consumers, distribution channels, retailers, and competitors. Vanguard Economics research can help your business:

• Keep track of trends in the market;

• Identify paths to expansion;

• Deliver effective growth campaigns

• Optimize their products and results;

• Beat their competition

• Remain relevant in a challenging and growing market

Our market research services include:

• Consumer focus groups

• Consumer insight surveys

• Product / Service Use Research

• Immersive observation-based research

• Buyer Persona Research

• Market Segmentation Research

• Pricing Research

• Competitive Analysis

• Customer Satisfaction and Loyalty Research

• Brand Awareness Research

• Campaign research

• Size of market research